About Us

The Sugar Free has been operating since 2005. It was taken over in 2012 by myself, Erin and my family. We are located in Dunedin, New Zealand; a million miles from anywhere but with an incredible view of the world!
Sugar Free is a family run business. Having a young family myself, I know how much of an effort it can be to take the kids out shopping so we want to bring the shopping to you in your own home.

We source the most original and exciting children's clothing, footwear and gifts we can find for you to enjoy. Great kids clothes for school and play, as well as beautifully crafted garments for that extra special occasion. Toys and gifts that we think are creative, well-designed and just downright cool!

If there us a brand or item that you would like to see on our website that we haven't got, then please let us know! We will do our best to get it for you!

We hope you love our store as much as we do. Have fun!